This article contains useful information regarding Sinch 10DLC Pricing.
Disclaimer: Prices shown on this page are only indications and may be subject to change. Always contact a Sinch Account Manager for the most up to date pricing.
Contact Sinch to discuss the most up-to-date costs, and to calculate costs related to your business needs.
What is 10DLC?
10DLC stands for 10 Digit Long Code (often referred to as a Long Number) and is a carrier sanctioned channel for sending Application-to-Person (A2P) messages using a dedicated 10-digit wireline telephone number allocated within the North American Numbering Plan (NANP).
10DLC is a good delivery method for operational messaging like appointment reminders, service updates, or alerts, as well as local marketing campaigns and promotions.
What are the additional costs related to 10DLC?
| Brand Registration Charges via The Campaign Registry (TCR) | $4 fee |
| Campaign Registration (TCR fees) |
Range between $0 to $30 per month depending on the type of campaign selected during registration. Refer to Carrier fees table below. |
| Number Lease fee from Sinch | $1 per month |
| Carrier pass through fees | Refer to Carrier fees table below. |
| Vetting fees | Refer to Carrier fees table below. |
| Other T-Mobile fees | Refer to Carrier fees table below. |
Registration
| One-Time | Monthly Service | ||
| Brand | $4 | ||
| Campaign Fees - Invoiced monthly for an initial three-month period, after which will be renewed monthly. | Monthly Service | Campaign Type | |
| 2FA | $10 | Standard | |
| Account Notification | $10 | Standard | |
| Customer Care | $10 | Standard | |
| Delivery Notification | $10 | Standard | |
| Fraud Alert Messaging | $10 | Standard | |
| Higher Education | $10 | Standard | |
| Marketing | $10 | Standard | |
| Mixed | $10 | Standard | |
| Polling and voting | $10 | Standard | |
| Public Service Announcement | $10 | Standard | |
| Security Alert | $10 | Standard | |
| Low Volume Mixed - For low-volume, small mix campaigns (less than 10k SMS/month) | $1.50 | Standard | |
| Agents and Franchises | $30 | Special | |
| Carrier Exemptions | $10 | Special | |
| Conversational Messaging | $10 | Special | |
| K-12 Education | $10 | Special | |
| Political | $10 | Special | |
| Proxy | $10 | Special | |
| Social | $10 | Special | |
| Sweepstake | $10 | Special | |
| Emergency | $5 | Special | |
| Charity | $3 | Special | |
| Sole Proprietor | $2 | Special | |
| Platform Free Trial | $10 | Special | |
| UCaaS Low | $1.50 | Special | |
| UCaaS High | $10 | Special | |
| Penalties - Noncompliance Fees on T-Mobile (including Metro by T-Mobile) | One-Time | Monthly Service | |
|
Text Enablement - if Company or a Message Sender text-enables a 10-digit NANP telephone number and sends Messages prior to verification of Message Sender ownership. Clarification: You must be the owner of the 10-digit NANP telephone number to send messages on that number. If you are not identified as the telephone number owner before messaging begins, you may incur this fine. |
$10,000 | ||
| Grey Route - for each 10DLC Message sent by a Message Sender via a Grey Route. | $10 | Not charged until further notice | |
|
10DLC Messaging Program Evasion - for each unique instance of a violation: Snowshoe sending, dynamic routing, spam filter evasion, unapproved campaign service. Clarification: If you are purposely evading the 10DLC program rules you may incur this fine. Evasion Examples: you are sending as much as you’re allowed on the 10DLC number and then you switch over to sending the rest of your messages on an unsanctioned long code, you are snowshoeing, you are sending unapproved campaigns on a registered 10DLC number. These are purposeful acts of evasion and may incur this fine. |
$1,000 | ||
|
Content Violation - for each of the third and any subsequent notification of a Content Violation involving the same Content Provider. Clarification: This is a 3rd strike policy. If you are found sending content that violates the content standards a 3rd time, and any subsequent violation, you may incur this fine. |
$10,000 | ||
|
Non-Usage Fee - for each production campaign if no number is associated over a rolling 60-day period. Clarification: If no action is taken to assign a number to the campaign, continued fees may be assessed month over month. |
$250 | ||
|
Mobile Messaging Violations - Noncompliance Fees on T-Mobile (including Metro by T-Mobile) |
|||
| Tier 1 - for each unique instance of a Sev-0 violation issued to Company: Phishing, smishing, social engineering. | $2000 | ||
|
Tier 2 - for each unique instance of a Sev-0 violation issued to Company: Illegal content (must be legal in all 50 states and federally). |
$1000 | ||
|
Tier 3 - for each unique instance of a Sev-0 violation issued to Company: All other violations including but not limited to SHAFT. |
$500 | ||
| Sinch Non-Compliance Administrative Recovery Fees | |||
|
Sinch Immediate Action Sev 0 Administrative Assistance Fee (per incident) |
Up to $1,000 | ||
| Short Code Audit Assistance Fee (per incident) | $250 | ||
| PIP Management (monthly recurring during PIP) | $7,500 | ||
| Sinch Campaign Review Fees (10DLC) | $15 | ||
| Vetting | One-Time | Description | |
| Standard | $41.50 | One-time, non-refundable vetting fee for successful vets. For unscored unsuccessful vets, this fee will be reduced to $5 | |
| Appeal | $11 | Appeal Standard Vet in a final state per request | |
| Enhanced | $101.50 | In case the brand is not satisfied with their score, or there is insufficient data on the brand | |
| Political | $66 | Email or standard PIN delivery. For unscored unsuccessful vets, this fee will be reduced to 22 | |
| Political | $96 | Express mail PIN delivery. For unscored unsuccessful vets, this fee will be reduced to 22 | |
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