What are the benefits of having a single use–case campaign vs a mixed use–case campaign?

A single use-case campaign refers to ‘standard’ use-cases such as notifications, alerts, OTP, but sometimes brands decide to file notifications and marketing traffic together under one campaign: which we refer to as a ‘mixed-use/marketing campaign.’ 

Typically, single use-case or standard campaigns receive higher throughput and lower surcharges than mixed use-case campaigns. This is designed to incentivize declaring a single use-case, as this type of campaign provides the greatest transparency for the market.

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