The follow table details rejection reasons for Toll-Free numbers due to forbidden messaging categories and are therefore ineligible for resubmission for Toll-Free Verification.
Please note that in addition to Toll-Free Messaging content restrictions, any use cases that violates Sinch’s A2P Messaging in the United States & Canada - Disallowed Content policy are not allowed, regardless of number/sender type or destination country.
| Rejection Category | Rejection reason |
| Content Violation - SHAFT - Sex - Not Eligible for Resubmission | Submission included content such as nudity, pornography, sex toys, or other adult content. |
| Content Violation - SHAFT - Hate - Not Eligible for Resubmission | Submission included speech that is hateful, profanity, violent, incites violence, or similar speech. |
| Content Violation - SHAFT - Alcohol - Not Eligible for Resubmission | Submission includes direct alcohol promotions such as explicit calls to drink, direct offers and discounts, or alcoholic brand-specific promotions. |
| Content Violation - SHAFT - Firearms - Not Eligible for Resubmission |
Submission included: Firearms, Ammo, Gun Ranges (Common for guns to be sold at Gun Ranges), fireworks or explosives.
Fireworks, Firearms and accessories are not allowed on TFN, SC, or 10 DLC regardless of age gating. |
| Content Violation - SHAFT - Tobacco / Vape - Not Eligible for Resubmission | Submission included products such as: Cigarettes, Cigars, Tobacco Products (Chew, etc.), Vape, Vape Juice, or similar items |
| Content Violation - SHAFT - CBD/Marijuana - Not Eligible for Resubmission | Submission included products such as: Cannabis, Marijuana, CBD, THC, Hemp or similar items |
| Known Spam Campaign - Not Eligible for Resubmission | Spam/Fraud team has flagged the number/business/traffic for spam or fraud |
| Disallowed Content - Personal Use Cases - Not Eligible for Resubmission |
Personal use cases, such as sending messages exclusively to the owner of the line, family members, or for general personal use, are not allowed. A business use case is strictly required to register a Toll-Free number for A2P compliance. |
| Disallowed Content - Loan Marketing - Not Eligible for Resubmission | Submission includes mortgage, auto, student, personal, payday or other loans being marketed |
| Disallowed Content - 3rd Party Debt Collection - Not Eligible for Resubmission | Submission includes information around the practice of hiring a 3rd party agency or company to collect unpaid debts on behalf of a creditor. |
| Disallowed Content - Gambling - Not Eligible for Resubmission |
Submission includes Casino/Casino apps, Betting/Sports picks or forms of gambling such as "Play to Win" schemes (playing various games, including slots, cards...etc.). Any Social Gaming platforms is not permitted. |
| Disallowed Content - Sweepstakes - Not Eligible for Resubmission | Submission includes sweepstakes, contests, 50/50 raffles, rebates or other prize awards |
| Disallowed Content - Stock Alerts - Not Eligible for Resubmission |
Submission includes information around stock, the stock market, and similar content. No businesses that solely operate in stocks, investing, or cryptocurrency are allowed to send SMS traffic. |
| Disallowed Content - Cryptocurrency - Not Eligible for Resubmission |
Submission includes Cryptocurrency, NFTs, Block chain and other similar currencies. No businesses that solely operate in stocks, investing, or cryptocurrency are allowed to send SMS traffic. |
| Disallowed Content - Risk Investment - Not Eligible for Resubmission |
Submission represents a fiscal transaction where end users are promised a return on initial investment. Use cases in this category pertain to minimal effort for maximum and/or guaranteed financial gains. These categories in the telecoms industry produce high consumer complaints and are not permissible on carrier routes. |
| Disallowed Content - Debt Reduction - Not Eligible for Resubmission | Submission includes content about consolidating or reducing debt. |
| Disallowed Content - Credit Repair - Not Eligible for Resubmission | Submission includes content about repairing/improving credit |
| Disallowed Content - 3rd Party Lead Generation or Multi-Level Marketing - Not Eligible for Resubmission |
Marketing messages must be truthful, not misleading, and, when appropriate, backed by scientific evidence in order to meet the standard held by the Federal Trade Commission's (FTC) Truth In Advertising rules. The FTC prohibits unfair or deceptive advertising in any medium, including text messages. Terms and Conditions and/or Privacy Policy pages states personal customer information is shared outside of the end business with Partners, Affiliates, 3rd Parties or other businesses that the mobile user has not directly opted in to receive SMS or have their information shared with, not only for Customer Care purposes but also for Marketing. Any third-party use cases are strictly forbidden. Consent must be obtained by the end business directly from consumers. Consent cannot be given to one business and then transferred to another. |
| Disallowed Content - Federally Illegal Substances/Controlled Substances/Prescription Drugs - Not Eligible for Resubmission |
Any federal illegal substances in the US and Canada. Any other substance classified as a controlled substance under US and Canada federal law, is prohibited via SMS. Including Schedule 1, 2, 3, 4 and 5 drugs:
Drugs that require a prescription: Offers for drugs that cannot be sold over-the-counter and GLP-1 drugs in the US/Canada are not allowed to send text messages on TFN, regardless if the business is a licensed professional. |
| Known Phishing Campaign - Not Eligible for Resubmission | Spam/Fraud team has flagged the number/business/traffic for phishing campaigns |
| High Risk - Fraud - Not Eligible for Resubmission | Spam/Fraud team has flagged the number/business/traffic for spam or fraud |
| High Risk - Deceptive Marketing - Not Eligible for Resubmission |
Submission was assessed for deceptive marketing tactics such as: Deceptive Work-From-Home programs, Risk Investment Opportunities, Pyramid Schemes, “Get Rich Quick”, “Build Your Wealth” and “Financial Independence” offerings. Use cases in this category pertain to minimal effort for maximum and/or guaranteed financial gains. These categories in the telecom industry produce high consumer complaints and are not permissible on carrier routes. |
| Disallowed Content - Academic Fraud or Cheating Services | Messaging facilitating academic dishonesty, essay mills, exam help, ghostwriting, test sales, or impersonation services is strictly prohibited. |
| Disallowed Content - Phishing and Simulated Phishing Messages Prohibited | Messaging configurations engineered to simulate phishing attacks are completely prohibited on the network. This ban strictly applies to simulated smishing runs sent to a company's own employees as part of internal security awareness threat training. |
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