What are some use cases for a TFN?

Toll-Free Numbers (TFN) can be used for a variety of messaging services. Here are some sample use cases for TFNs:

• Basic Information Notifications:  Whether it’s a service disruption notification (think internet, TV, or power service outage), or a package delivery notification (package has been ordered, package has shipped, package is out for delivery, package has been delivered). Any of these, delivered via a Toll-Free number, will give the consumer information as well as the opportunity to take additional actions and one of them could be to call into your Care Center for more information.
   
• Surveys:  This is another ideal use case for Toll-Free messaging.  Any type of interaction with a brand could use a follow-up survey message, such as a Net Promotor Score (NPS) survey. A NPS survey basically asks - How likely is it that you would recommend [brand] to a friend or colleague?  And the answers go into 3 categories, Promotor, Passives, Detractors.  Following-up on a customer service interaction and gauging whether your customers are in one of those 3 categories is critical in determining the success of that interaction.
   
• Appointment Alerts: Appointment confirmations, reminders, follow-ups, are all excellent use cases applicable to Toll-Free messaging. Think dentist and doctor appointments or cable/internet/power appointments.  These types of alerts provide information to consumers that helps them plan for upcoming appointments, helps them get to the appointments, and allows consumers to provide valuable insights as to the success of the service the business has provided.  Businesses use appointment notifications especially when someone needs to be there, at their home for example, to ensure that the truck roll doesn’t end up going to a house where they need access to it, but no one is home.  Missed appointments cost business huge amounts of money and to have a mechanism whereby they can interact with the end consumer to ensure they are home, or to change an appointment, can minimize the financial impact on those companies.
   
• University/School community updates: Using a Toll-Free number is an ideal way to reach out to your community with important updates on school weather closings, Covid updates, important announcements, registration deadlines, or service outages.
   
• Marketing/Promotional alerts: Toll-free numbers can be used for marketing content like promotional offers, coupons, and sales event alerts. However, it’s important to keep in mind that users should have opted-in to receive marketing content via express written consent (like a checkbox on an online form), and content should be direct marketing, not third party offers.  
   

Product Information

Learn more about Toll-Free Numbers from Sinch.