What KPI’s are delivered by the SAP Marketing Cloud?

A list of KPI’s provided by the SAP Marketing Cloud are shown below:

• Number of Interactions
• Number of Missing Marketing Permissions
• Number of Missing Communication Data
• Number of Sent Messages
• Number of Delivered Messages
• Number of Bounces
• Number of Hard Bounces
• Number of Soft Bounces
• Number of Unopened Messages
• Number of Opened Messages
• Number of Total Clicks
• Number of Unique Clicks
• Bounce Rate
• Rate of Unopened Messages
• Rate of Opened Messages
• Unique Click Rate
• Click to Open Rate.

Note: Not all are based on Sinch data.