What is RCS for Business (previously RBM)?

What is RCS?

Rich Communication Services (RCS) is a communication protocol between mobile telephone carriers and between phone and carriers, aiming at replacing SMS messages with messaging system that is richer than text and has branding and security built-in. It is an IP-based messaging service provided through mobile network operators with rich messaging features similar to chat apps such as WhatsApp, Facebook Messenger and Viber, including:

• live chat
• sending high resolution photos and videos
• group chat
• tying indicators
• read receipts.

Businesses can use RCS to send richer and more interactive messages to customers through their mobile phone's default messaging app.

RCS for Business

RCS for Business (formerly know as RBM or RCS Business Messaging) is the commercial form of RCS messaging. It enables messages between businesses and consumers. Businesses can use RCS to send richer, more interactive messages to customers.

Key features and benefits of RCS for Business

• Rich content: includes sending images, videos, carousels, locations and other app-like features for visually appealing and engaging customer experience.
• Interactivity: buttons (chips) that customers can tap to send a reply or take an action like linking to a website or making a call. These actions make it easy to create and can streamline communication and make customer responses frictionless.
• Branding: RCS agents include the business logo of the brand sending the message and other brand elements making them instantly recognizable to your customers.
• Verification: The sender is verified, indicated by a shield/check logo. This enhances trust and ensures consumers that the message comes from a trusted sender.
• Analytics: Enables insights into how customers are interacting with your messages, including read and delivery metrics. Track effectiveness and make improvements.

Learn more about the benefits of RCS for users and brands.

RCS for Business Use Cases

• Send messages directly to your customers or employees via RCS - with your brand as the verified sender.
• RCS supports diverse content allowing you to communicate with your customers, share text messages, images, videos and more. 
• Improve your customer service and use RCS as a chatbot channel! This will make your customer service more efficient.
• Use chat as a sales channel for your products and services - interactive and close to your customers.

For more information on RCS for Business, visit the Sinch RCS product page.