A WeChat Official Account does not allow you to send promotional messages to your followers on a regular basis. However, WeChat does allow service accounts to broadcast 4 promotional messages to its followers per month.
Spoiler
NOTE: Conversation API supports 1:1 direct messaging to followers so broadcasting is not available.
With the Conversation API, it’s possible to send messages with promotional content during a reply to a message or when followers click on the custom chat menu or at the time when they start to follow Official Account.
| Action by WeChat user | Sends a message to your WeChat Official Account | Clicks on bottom menu | Subscribes to your channel |
| Number of replies a business can send | 20 (Resets when a user replies) | 3 | 3 |
| How long after user action | 48 hours | 1 minute | 1 minute |
Learn more
The Sinch Developer Documentation site contains comprehensive documentation and tutorials, which show you how we support WeChat through the Sinch Conversation API.
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