Starting on May 15, 2025, the Toll-Free Verification rejection codes will be increased from 38 codes to 83 codes.
UPDATE: Starting on September 15, 2026, new rejections codes have been added, increasing from 83 codes to 118 codes.
This is being done to provide clearer, more detailed reasons why a Toll-Free verification submission may be rejected and help cut down on unclear rejections.
The table below details the new toll-free rejection codes and rejection reasons:
| Error Code | Category | Denial Reason | Denial Description | Eligibility |
| 1000 | Submission Error | Submission Editing Timed Out | The submission editing time has expired | Eligible for Resubmission |
| 1001 | Customer Requested Cancellation | Customer Requested Cancellation | Customer requested cancellation of the submission via support | Eligible for Resubmission |
| 1002 | Submission Error | Number not provisioned to your Organization | Phone number is not properly provisioned | Eligible for Resubmission |
| 1101 | Business Information Issues | Business Email Address Must Use an Official Domain | The email address provided must be linked to the business official domain. Email addresses from providers such as Gmail, Yahoo, Outlook, and similar services may be considered if they are directly associated with the business and can be verified on the official business website. The email should clearly reflect the business name or domain to establish credibility. | Eligible for Resubmission |
| 1102 | Business Information Issues | Contact Name Must Belong to a Business Representative | The contact name must include the full first and last name of a business representative. Generic names such as 'Admin' or 'Support' are not accepted. The listed person must be authorized to act on behalf of the business. | Eligible for Resubmission |
| 1103 | Business Information Issues | Business Name Must Match Official Records | The business name provided does not match the name listed on the corporate website or official documents. | Eligible for Resubmission |
| 1104 | Business Information Issues | Official Business Registration Documents Are Required | The submitted business registration information is missing, incomplete, or inconsistent with the declared legal entity type. This includes cases where a business is submitted as a Sole Proprietorship but available information suggests the entity is a registered or incorporated organization. |
Eligible for Resubmission |
| 1105 | Business Information Issues | End Business Details Must Be Accurate and Complete | Submissions from ISVs must include the end business’s name, contact email, and website. | Eligible for Resubmission |
| 1106 | Business Information Issues | Business Information Could Not Be Verified - Contact, Email, Address, or URL Is Invalid |
A business whose information cannot be verified and clarification is needed. - There are discrepancies between the email contact details on the website and the submission details. - The business information cannot be verified and clarification is required. There are several discrepancies in the submitted details that prevent us from confirming the legitimacy of the business. |
Eligible for Resubmission |
| 1107 | Business Information Issues | Toll-Free Number Cannot Be Shared Across Multiple Businesses | The same Toll-Free number is being shared for multiple businesses | Eligible for Resubmission |
| 1108 | Business Information Issues | Additional Information Requested - Justification for more than 5 numbers per business |
More than 5 numbers for a single business have been identified and requested without adequate justification. Submissions exceeding this limit require a detailed explanation of the business need, including specific branch details if the numbers are intended for multiple locations. |
Eligible for Resubmission |
| 1109 | Business Information Issues | Business Registration Details Are Missing or Invalid | The business registration details required for verification are missing, inaccurate, or could not be validated. | Eligible for Resubmission |
| 1110 | Business Information Issues | Charitable Organization Must Be 501(c)(3) and Provide Valid Accreditation URL for donation solicitation | Charitable organizations soliciting donations must be tax-exempt under Section 501(c)(3) and provide a valid accreditation URL to verify their nonprofit status. | Eligible for Resubmission |
| 1111 | Business Information Issues | Doing Business As (DBA) Name Must Be Accurately Provided | The business name or brand listed in the submission does not align with the business details provided. If the company operates under a Doing Business As (DBA) name, the DBA field must be updated with the correct information. |
Eligible for Resubmission |
| 1112 | Business Information Issues | Business Registration Number is Missing or Invalid | Business Registration Number was not provided/is not valid | Eligible for Resubmission |
| 1113 | Business Information Issues |
BRN Validation Failure: Invalid Sole Proprietorship Classification | The business was classified as a 'Sole Proprietor' however, upon review, we have identified that the business does not align with this classification based on the company information provided. |
Eligible for Resubmission |
| 1114 | Business Information Issues |
Personal use cases are not allowed | Personal use cases, such as sending messages exclusively to the owner of the line, family members, or for general personal use, are not allowed. A business use case is strictly required to register a Toll-Free number for A2P compliance. |
Not Eligible for Resubmission |
| 1115 | Business Information Issues |
Toll-Free messaging is restricted to business A2P use cases |
Toll-Free numbers only support A2P (Application to-Person) use cases. P2P (Person-to-Person) use cases are not supported via Toll-Free messaging. | Not Eligible for Resubmission |
| 1116 | Business Information Issues |
Testing use case missing business and/or program details |
Testing use cases require actual business information and complete messaging program details. | Eligible for Resubmission |
| 1117 | Business Information Issues |
Missing Compliance Disclosures for Viral Messaging Use Case |
Viral messaging non-compliance includes: - Recurring Outreach: Sends ongoing texts instead of a strictly one-time message. - No Prior Consent: Sender lacks recipient consent prior to sending. - Bulk Outreach: Uses "select all," contact imports, or mass selection tools. - Missing Disclosures: Omits sender identity, purpose, recipient name, or opt-out instructions. - Incentivized Invites: Offers rewards, credits, or compensation to the sender. |
Eligible for Resubmission |
| 1201 | Business Website Issues | Website Must Be Established and Active | The website is incomplete, hasn't launched yet, lacks sufficient business information, or does not establish credibility. | Eligible for Resubmission |
| 1202 | Business Website Issues | Social Platform Must Be Established and Active | The social platform provided is newly created, inactive, or lacks sufficient content to establish the business’s credibility. | Eligible for Resubmission |
| 1203 | Business Website Issues | Website Is Password Protected or Requires Login | The provided website is password protected or requires login credentials, preventing verification of business information | Eligible for Resubmission |
| 1204 | Business Website Issues | Invalid or Inaccessible Website URL | The submitted website URL is invalid, inaccessible, or no longer active. | Eligible for Resubmission |
| 1205 | Business Website Issues | Business website URL must display branding | The provided URL does not reflect the business name or branding, making it unverifiable. Unique system-generated URLs, such as those from third-party e-commerce platforms or URL shorteners, will not be accepted unless they clearly establish a connection to the business. |
Eligible for Resubmission |
| 1206 | Business Website Issues | Terms of Service URL Is Missing, Inaccessible, or Lacks Content | The required Terms of Service URL is either missing, completely inaccessible, or lacks the necessary consumer protection clauses. | Eligible for Resubmission |
| 1207 | Business Website Issues | Privacy Policy URL Is Missing, Inaccessible, or Lacks Content | The privacy policy URL is not accessible, was not provided, or has no content. | Eligible for Resubmission |
| 1301 | Message Program Detail Issues | Independent Software Vendor (ISV) or Reseller Name Must Be Provided | The end business is using an ISV but the field remains blank | Eligible for Resubmission |
| 1302 | Message Program Detail Issues | Projected Message Volume Exceeds Use Case Limits | The requested message volume is disproportionately high for the stated use case or business size. | Eligible for Resubmission |
| 1303 | Message Program Detail Issues | Use Case and Use Case Summary Inconsistent | The provided Use Case category does not align with the details provided in the Use Case Summary. | Eligible for Resubmission |
| 1304 | Message Program Detail Issues | Use Case Summary is Incomplete | The provided Use Case Summary is overly generic, incomplete, or contains information that is completely unrelated to the messaging campaign. | Eligible for Resubmission |
| 1305 | Message Program Detail Issues | Opt-In Workflow Must Match the Submission Details | The opt-in workflow described in the submission differs from the actual opt-in method provided, the field was left empty or an invalid value was provided. |
Eligible for Resubmission |
| 1306 | Message Program Detail Issues | Message Content Does Not Align with Use Case or is Incomplete | The production message content must match the listed use case (s) and include all necessary compliance elements; it cannot be generic, empty, or unrelated to the use case. | Eligible for Resubmission |
| 1307 | Message Program Detail Issues | HELP Keyword Response Must Meet Compliance Requirements | Customers must maintain a fully operational customer care response triggered automatically when a consumer texts the keyword HELP to the Toll-Free number. | Eligible for Resubmission |
| 1308 | Message Program Detail Issues | Age-Gated Program Not Properly Identified in Submission | The program includes age-gated content, but the required age restriction selection was not properly indicated in the submission. | Eligible for Resubmission |
| 1309 | Message Program Detail Issues | Political Campaigns Must Have a Campaign Verify Token | All political messaging campaigns must include a valid Campaign Verify token. If the token provided cannot be validated or does not match the submitting political entity, the submission cannot be approved. | Eligible for Resubmission |
| 1310 | Message Program Detail Issues | Political Campaigns Must Submit an FEC Committee ID or State-Level Equivalent | All political messaging campaigns are required to include a Campaign Verify token. Campaign Verify is a nonpartisan service that verifies the identity of political organizations and candidates. This verification is required to ensure transparency and compliance with messaging regulations. Political campaign submissions that do not include a Campaign Verify token cannot be approved. |
Eligible for Resubmission |
| 1311 | Message Program Detail Issues | Confirmation Message Missing Required Details | Recurring messaging campaigns must send an automated confirmation text message after a user opts in. Submissions will be denied if this initial message fails to clearly confirm enrollment or omits the mandatory branding, support, frequency, or pricing disclosures required by the carriers. | Eligible for Resubmission |
| 1312 | Message Program Detail Issues | Business model doesn't align with the message program details |
The business model established on the website does not align with the messaging use case provided in the submission | Eligible for Resubmission |
| 1313 | Message Program Detail Issues | Provide a message sample per use case selected |
Multiple use cases were selected, but the provided message samples only include an example for one. Please provide a message sample for each selected use case. | Eligible for Resubmission |
| 1314 | Message Program Detail Issues | Incomplete or Missing Opt-Out Instructions and Keywords | Call-to-Action (CTA) disclosures must clearly include opt-out instructions. Submissions will be denied if opt-out details are missing, omit mandatory "STOP" keyword language, or use unauthorized phrasing |
Eligible for Resubmission |
| 1315 | Message Program Detail Issues | Double opt-in response message is required |
Please provide the response that is sent to the user after they have double opted in to your messaging program. | Eligible for Resubmission |
| 1316 | Message Program Detail Issues | Political Campaigns Must Submit an FEC Committee ID or State-Level Equivalent |
Political campaigns must provide a valid Federal Election Commission (FEC) Committee ID for federal-level submissions or a state registration number for state-level submissions. |
Eligible for Resubmission |
| 1317 | Message Program Detail Issues | Political Campaign: Use Case Must Reflect Political Nature of Business |
All political campaigns or 527 tax-exempt political organizations must select the dedicated 'Political' use case category during submission. Selecting a generic category like 'Marketing' or 'Customer Care' for political/campaign messaging is not allowed. | Eligible for Resubmission |
| 1401 | Opt-in and Consent Issues | Single Opt-In for Multiple Use Cases Is Not Allowed | A single opt-in cannot cover multiple use case types (e.g., promotional and informational). Each use case must have a separate opt-in to ensure users are fully aware of and consent to the specific types of messages they will receive. Combining use cases violates user choice and consent. | Eligible for Resubmission |
| 1402 | Opt-in and Consent Issues | Consent for Messaging Cannot Be Part of Other Agreements | Messaging consent must not be bundled into unrelated agreements such as terms and conditions, privacy policies, or general account agreements. Consent must be explicit, standalone, and directly related to the messaging use case. | Eligible for Resubmission |
| 1403 | Opt-in and Consent Issues | Marketing Messages Require Express Written Consent | Marketing messages require explicit written consent, which cannot be implied or verbal unless explicitly accompanied by written confirmation. Users must clearly understand they are agreeing to receive promotional or advertising communications. |
Eligible for Resubmission |
| 1404 | Opt-in and Consent Issues | Agreeing to Receive Messages Must Be Optional | Users must not be required to opt-in to receive messages as a condition for completing unrelated actions (e.g., creating an account, making a purchase). Messaging consent must be optional and separate. |
Eligible for Resubmission |
| 1405 | Opt-in and Consent Issues | Opt-Ins Must Clearly Reflect the End Business | The opt-in displays the ISVs /another business branding instead of the end business. Opt-ins submitted by ISVs must clearly identify the end business collecting consent. | Eligible for Resubmission |
| 1406 | Opt-in and Consent Issues | Opt-In Does Not Match the Use Case | The opt-in provided does not align with the use case described in the submission, or the use case described in the submission is not explicitly stated in the messaging consent. For example, the opt-in references marketing messages, but the use case summary in the submission states it is for account notifications. | Eligible for Resubmission |
| 1407 | Opt-in and Consent Issues | Opt-In Checkbox is Pre-selected | Pre-selected options for consent do not qualify as valid opt-ins because they fail to provide users with a clear choice to consent |
Eligible for Resubmission |
| 1408 | Opt-in and Consent Issues | Opt-In URL Not Accessible | The opt-in URL provided is either inaccessible, hidden behind a login page, or does not lead to the intended opt-in content. | Eligible for Resubmission |
| 1409 | Opt-in and Consent Issues | Opt-In Example Must Be Complete, Branded, and Legible | The opt-in example provided is cropped, incomplete, or lacks branding to identify the business collecting consent. The text in the image is illegible. | Eligible for Resubmission |
| 1410 | Opt-in and Consent Issues | Verbal Consent Script Must Be Provided for Approval | For verbal consent, a detailed script is required to demonstrate how users are informed and how their consent is collected. Without this, compliance cannot be verified. |
Eligible for Resubmission |
| 1411 | Opt-in and Consent Issues | Opt-In Consent Cannot Be Reused or Shared Across Programs | Consent cannot be transferred or shared between businesses or for use cases other than the one explicitly specified during the opt-in process. Each business must collect consent directly from the end user for their specific messaging. |
Eligible for Resubmission |
| 1412 | Opt-in and Consent Issues | Age Gate Not Present or Does Not Meet Requirements | Messages promoting products or services that require age verification must include a robust age gate to restrict access to underage users | Eligible for Resubmission |
| 1413 | Opt-in and Consent Issues | Opt-in - Consent for Messaging is a Requirement for Service | The opt-in language is missing or is not clearly requesting consent for messaging to the end user. | Eligible for Resubmission |
| 1414 | Opt-in and Consent Issues | Opt-in - No Opt-in Provided | No opt-in URL or image was provided | Eligible for Resubmission |
| 1415 | Opt-in and Consent Issues | Opt-in Relies on Organizational or Government Exemption. Valid Opt-in is Required for All Toll-free Submissions |
The opt-in provided relies on organizational or government exemption | Eligible for Resubmission |
| 1416 | Opt-in and Consent Issues | Double Opt-in Required for Intended Use Case | The intended use case submitted requires a double opt-in process to verify user consent before messaging begins. | Eligible for Resubmission |
| 1417 | Opt-in and Consent Issues | Shopping Cart Reminder Programs Must Comply with Opt-In, Privacy, and Messaging Standards | Shopping cart reminder message programs must adhere to specific opt-in, privacy, and content requirements. Failure to comply with these guidelines may result in denial of the message program. | Eligible for Resubmission |
| 1418 | Opt-in and Consent Issues | Call-to-Action Missing Required Disclosures | The Call-to-Action (opt-in) must clearly inform consumers about the messaging campaign and ensure proper consent. | Eligible for Resubmission |
| 1419 | Opt-in and Consent Issues | Call-to-Action (CTA) Disclosure Missing Business Name |
The Call-to-Action (CTA) disclosure lacks the business name. Explicitly identifying the sending entity in the Call-to-Action is required for transparency and compliance. | Eligible for Resubmission |
| 1420 | Opt-in and Consent Issues | Call-to-Action (CTA) Missing Message Purpose |
The Call-to-Action (CTA) disclosure fails to state the purpose or nature of the text messages the user is consenting to receive (e.g., promotions, order updates, appointment reminders). | Eligible for Resubmission |
| 1421 | Opt-in and Consent Issues | Call-to-Action (CTA) Missing Message Frequency Disclosure |
The Call-to-Action (CTA) disclosure fails to state how often the end user will receive text messages. Clear frequency expectations must be provided prior to opt-in. | Eligible for Resubmission |
| 1422 | Opt-in and Consent Issues | Call-to-Action (CTA) "Message and Data Rates May Apply" Disclosure |
The Call-to-Action (CTA) disclosure omits mandatory wording warning consumers that wireless carriers may charge fees for sending and receiving SMS messages | Eligible for Resubmission |
| 1423 | Opt-in and Consent Issues | Call-to-Action (CTA) Missing Opt-Out Instructions |
The Call-to-Action (CTA) disclosure does not inform consumers how to revoke consent or unsubscribe from receiving text messages using carrier-required keyword language. | Eligible for Resubmission |
| 1424 | Opt-in and Consent Issues | Call-to-Action (CTA) Missing Customer Support Information |
The Call-to-Action (CTA) disclosure lacks instructions on how end users can request assistance or customer support regarding the messaging program. | Eligible for Resubmission |
| 1425 | Opt-in and Consent Issues | Call-to-Action (CTA) Missing Terms of Service Link |
The Call-to-Action (CTA) disclosure does not provide a direct, accessible hyperlink to the text messaging program's Terms and Conditions. | Eligible for Resubmission |
| 1426 | Opt-in and Consent Issues | Call-to-Action (CTA) Missing Privacy Policy Link |
The Call-to-Action (CTA) disclosure fails to provide a direct hyperlink to the business Privacy Policy explaining how end-user mobile data is handled and protected. | Eligible for Resubmission |
| 1427 | Opt-in and Consent Issues | Consent must clearly specify the delivery channel (SMS/text messaging). |
Consent disclosures must explicitly state that messages will be delivered via SMS or text messaging. Using vague or generic terms (such as "communications,") without clearly specifying the text messaging channel is non-compliant | Eligible for Resubmission |
| 1428 | Opt-in and Consent Issues | Consent details must be customer facing |
The opt-in provided is not customer facing and lacks clarity of how the end user agrees to receive the SMS | Eligible for Resubmission |
| 1429 | Opt-in and Consent Issues | Forced SMS for Two-Factor Authentication (2FA) | Senders implementing multi-factor confirmations or 2FA access codes must provide users with an alternative delivery channel other than SMS (such as email, voice fallback, or push notifications). SMS cannot be treated as a forced requirement for security verification. |
Eligible for Resubmission |
| 1430 | Opt-in and Consent Issues | Insecure Collection of Charitable Donations |
Donations must not be collected, authorized, or completed via SMS keyword responses, dollar amount replies, or other text-based payment methods |
Eligible for Resubmission |
| 1431 | Opt-in and Consent Issues | Businesses must collect explicit consent prior to sending the first message to an end user. | Businesses must collect explicit consent prior to sending the first message to an end user. | Eligible for Resubmission |
| 1432 | Opt-in and Consent Issues | Consent for SMS messaging must be collected separately and cannot be bundled with consent for other communication channels. |
Messaging consent must be independent and separate from other distinct use cases, services, and messaging channels (e.g., email). | Eligible for Resubmission |
| 1501 | Privacy Policy or Terms and Conditions Issues | Providing an active privacy policy URL is required |
The privacy policy was not provided or it's not accessible. Senders must maintain an active privacy policy link accessible from the initial Call-to-Action (CTA) screen. Businesses that collect personal data must provide a publicly accessible privacy policy that clearly explains how data is collected, stored, and used. | Eligible for Resubmission |
| 1502 | Privacy Policy or Terms and Conditions Issues | Privacy Policy Mentions Sharing of Personal Data with 3rd parties for marketing purposes |
Consumer consent applies strictly to the specific brand and messaging program disclosed at the point of opt-in. This data cannot be transferred, shared, sold, or reused across affiliated entities, third-party marketers, lead generators, or unrelated campaigns. |
Eligible for Resubmission |
| 1503 | Privacy Policy or Terms and Conditions Issues | Opt-In Data Cannot Be Shared, Transferred, Rented, or Sold to Third Parties | Opt-in consent must be a direct 1:1 agreement between the consumer and the message sender. Sharing, transferring, renting, or selling opt-in data to third parties is strictly prohibited. | Eligible for Resubmission |
| 1504 | Privacy Policy or Terms and Conditions Issues | SMS Terms and Conditions Must Be Accessible and Compliant | SMS Terms and Conditions must be accessible via link near Call-to-Action (CTA). Pop-up windows are not allowed. The URL must be publicly accessible and active and include all necessary program details. |
Eligible for Resubmission |
| 1505 | Privacy Policy or Terms and Conditions Issues | Terms of Service Missing Business or Program Name |
The Terms of Service fail to clearly identify the registered business name or program name associated with the text messaging service. | Eligible for Resubmission |
| 1506 | Privacy Policy or Terms and Conditions Issues | Terms of Service Missing Message Frequency |
The Terms of Service fail to specify the message frequency users can expect to receive. |
Eligible for Resubmission |
| 1507 | Privacy Policy or Terms and Conditions Issues | Terms of Service Missing Product Description |
The Terms of Service do not clearly describe the nature, content, or scope of the text messaging program. | Eligible for Resubmission |
| 1508 | Privacy Policy or Terms and Conditions Issues | Terms of Service Missing Customer Support Information |
The Terms of Service lack accessible customer care contact details or support instructions for subscribers needing help. | Eligible for Resubmission |
| 1509 | Privacy Policy or Terms and Conditions Issues | Terms of Service Missing Opt-Out Information |
The Terms of Service do not provide clear instructions on how users can opt out or cancel their text messaging subscription. | Eligible for Resubmission |
| 1510 | Privacy Policy or Terms and Conditions Issues | Terms of Service Missing "Message and Data Rates May Apply" Disclosure | The Terms of Service omit the mandatory notice informing users that wireless carriers may charge standard fees for sending and receiving messages | Eligible for Resubmission |
| 1511 | Privacy Policy or Terms and Conditions Issues | Terms of Service Missing Carrier Liability Disclosure |
The Terms of Service omit the required statement clarifying that mobile carriers are not liable for delayed or undelivered messages. |
Eligible for Resubmission |
| 1512 | Privacy Policy or Terms and Conditions Issues | Terms of Service: Proximity of Legal Links Issue |
Direct text links to the Terms of Service or Privacy Policy are not placed within close proximity to the Call-to-Action (CTA) opt-in section, or are hidden inside dropdowns or pop-ups. | Eligible for Resubmission |
| 1601 | High Risk | High Risk - Known Spam Campaign | The submitted business or messaging content has been flagged as part of a known spam campaign or associated with fraudulent activity. | Not Eligible for Resubmission |
| 1602 | High Risk | High Risk - Submission Contains Fraudulent or Misleading Content | The submission contains fraudulent or misleading content, which is not permitted. | Not Eligible for Resubmission |
| 1603 | High Risk | High Risk - Known Phishing Campaign | The business or messaging content has been flagged as part of a known phishing campaign or associated with fraudulent activity | Not Eligible for Resubmission |
| 1604 | High Risk | High Risk - Submission Flagged for High-Risk Domain Reputation | The submitted website domain has been flagged for a high-risk reputation, indicating potential association with fraudulent or unsafe activity. | Not Eligible for Resubmission |
| 1605 | High Risk | High Risk - Submission Flagged for Potential Fraud Risk | A business related to fraudulent activity | Not Eligible for Resubmission |
| 1606 | High Risk | High Risk - Submission Contains Deceptive Marketing Practices | Messages promoting deceptive marketing content | Not Eligible for Resubmission |
| 1607 | High Risk | High Risk - Public URL Shorteners Are Not Allowed; Use a Branded URL | The website URL was created using a public URL shortener service | Not Eligible for Resubmission |
| 1608 | High Risk | High Risk - Non-Secured URLs (http://) Are Not Allowed | Website's URL does not use encryption to protect information and could expose users to potential risks | Not Eligible for Resubmission |
| 1609 | High Risk | High Risk - Submission Flagged for High-Risk Domain Issues | URLs that are flagged during a domain inspection are considered high risk | Not Eligible for Resubmission |
| 1610 | High Risk | Prescription drugs, including GLP-1s: Only informational use cases are allowed for this type of products |
Promotional messaging is strictly prohibited for prescription drugs and GLP-1 content. Only informational use cases (such as 2FA, order confirmations, shipping updates, and account or appointment alerts) are permitted. | Not Eligible for Resubmission |
| 1701 | Disallowed Content | Disallowed Content - Cannabis, CBD, or Other Illegal Substances | Messages promoting federally illegal substances, including marijuana, THC products, or CBD products. | Not Eligible for Resubmission |
| 1702 | Disallowed Content | Disallowed Content - Prescription Drugs or Controlled Substances | Messages promoting prescriptions drugs or controlled substances | Not Eligible for Resubmission |
| 1703 | Disallowed Content | Disallowed Content - Loan Marketing | Messages promoting payday loans, high-interest lending, or cash advances. | Not Eligible for Resubmission |
| 1704 | Disallowed Content | Disallowed Content - Third-Party Debt Collection | Messages sent by third-party agencies attempting to collect debts on behalf of other companies or institutions are not permitted. |
Not Eligible for Resubmission |
| 1705 | Disallowed Content | Disallowed Content - Gambling or Betting | Messages promoting gambling activities, including online casinos, betting, or lotteries, are strictly prohibited. | Not Eligible for Resubmission |
| 1706 | Disallowed Content | Disallowed Content - Sweepstakes or Contests | Messages promoting sweepstakes, contests, or giveaways. | Not Eligible for Resubmission |
| 1707 | Disallowed Content | Disallowed Content - Stock Alerts | Messages providing stock alerts, market updates, or investment notifications are not permitted. | Not Eligible for Resubmission |
| 1708 | Disallowed Content | Disallowed Content - Cryptocurrency | Messages promoting cryptocurrency sales, trading platforms, wallets, or investment opportunities. | Not Eligible for Resubmission |
| 1709 | Disallowed Content | Disallowed Content - Risk Investment Opportunities | Messages promoting high-risk investments that can result in significant financial losses | Not Eligible for Resubmission |
| 1710 | Disallowed Content | Disallowed Content - Debt Reduction or Debt Consolidation | Messages promoting services related to debt reduction or debt consolidation | Not Eligible for Resubmission |
| 1711 | Disallowed Content | Disallowed Content - Credit Repair | Messages promoting credit repair businesses | Not Eligible for Resubmission |
| 1712 | Disallowed Content | Disallowed Content - Third-Party Lead Generation or Multi-Level Marketing | Messages promoting third-party lead generation services or multi-level marketing (MLM) programs are not permitted. | Not Eligible for Resubmission |
| 1713 | Disallowed Content | Disallowed Content - Non-Federally Compliant Use Case | The messaging use case does not comply with federal regulations applicable in all 50 U.S. states. | Not Eligible for Resubmission |
| 1714 | Disallowed Content | Disallowed Content - Academic Fraud or Cheating Services |
Messaging facilitating academic dishonesty, essay mills, exam help, ghostwriting, test sales, or impersonation services is strictly prohibited. | Not Eligible for Resubmission |
| 1715 | Disallowed Content | Disallowed Content - Phishing and Simulated Phishing Messages Prohibited |
Messaging configurations engineered to simulate phishing attacks are completely prohibited on the network. This ban strictly applies to simulated smishing runs sent to a company's own employees as part of internal security awareness threat training. |
Not Eligible for Resubmission |
| 1801 | SHAFT Violation | SHAFT Violation - Sexually Explicit or Inappropriate Content Is Prohibited | Messages containing sexually explicit content, adult services, or references to sexual activity are strictly prohibited in SMS marketing. | Not Eligible for Resubmission |
| 1802 | SHAFT Violation | SHAFT Violation - Hate Speech, Violence, or Offensive Content Is Prohibited | Messages containing hate speech, violent content, or offensive language are strictly prohibited | Not Eligible for Resubmission |
| 1803 | SHAFT Violation | SHAFT Violation - Alcohol Promotions | Messaging that promotes or encourages alcohol consumption is not permitted. | Not Eligible for Resubmission |
| 1804 | SHAFT Violation | SHAFT Violation - Alcohol Message Content Without a 21+ Robust Age Gate | - Alcohol campaign lacks a robust age gate at opt-in. - Age verification is insufficient (e.g., only requiring users to click “Yes” without further validation). |
Not Eligible for Resubmission |
| 1805 | SHAFT Violation | SHAFT Violation - Firearms, Fireworks, and Explosives Content Is Prohibited | Messages promoting firearms, ammunition, fireworks, or explosives. | Not Eligible for Resubmission |
| 1806 | SHAFT Violation | SHAFT Violation - Tobacco and Vape Messaging Must Comply with Legal Restrictions | Messages promoting tobacco, vape products, or nicotine delivery systems. | Not Eligible for Resubmission |
For more further and in-depth explanation on why your Toll-Free verification request was rejected but is eligible for resubmission, please check out Why was my Toll-Free Verification rejected and can I resubmit?
For more further and in-depth explanation why your Toll-Free verification request was rejected and ineligible for resubmission, please check out Why was my Toll-Free Verification rejected and ineligible for resubmission?
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