Campaigns Analytics helps you understand how your campaigns perform across channels, from delivery to engagement. You can use analytics across channels to understand who you reach, who engages, and what converts.
It is important to note that:
- Different channels provide different levels of insight
- SMS gives you reach, RCS gives you engagement (read and clicks)
- Landing pages (SMS only) provide the most detailed conversion analytics.
Campaign metrics by channel
Available metrics depend on the channel used (SMS, RCS, WhatsApp):
| Metric | SMS | SMS + Landing pages | RCS | |
|---|---|---|---|---|
| Sent / Delivered | ✅ | ✅ | ✅ | ✅ |
| Clicks | ❌ | ✅ | ✅ | ❌ |
| Read | ❌ | ✅ | ✅ | ❌ (not always available) |
| Opt-outs | ✅ | ✅ | ✅ | ✅ |
| Landing page data | ❌ | ✅ (heatmap, interactions) | ❌ | ❌ |
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