Conversation API is suitable for any scenario where a client wishes to send / receive messages across multiple messaging channels with the convenience of a single point of integration and intelligent message format handling (Transcoding).
Here are some sample critical and non-critical use cases for Conversation API:
| Use Case | Description |
| Customer care and service | Two-way messaging for technical, services and product support for users, including customer inquiries and resolution. |
| Notifications and alerts | Real-time account, travel, transaction, disruption updates, delivery receipts, reminders |
| Two-factor authentication and verification | One-time passwords for account resets, banking transactions and user validation. |
| Market research and insights | Conduct surveys, polls, and experience feedback. |
| Marketing | Personalized offers and content based on user preference for receiving such messages. |
| Product updates | Updates on availability of a specific product, new product releases, or feature updates and changes to an existing product |
| Newsletters | Regular Newsletters |
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